In today’s digital ecosystem, customer experience is the deciding factor in terms of brand loyalty. So, website engagement cannot be overlooked and we at Coding Mavens give it a lot of importance. It is the goal of businesses to use their websites to interact with customers and generate leads.
Most important web design tips
Given below are the most important out of all the tips.
1. Have a Responsive and Mobile-Friendly Website
All pages and content on a responsive website can be viewed on any device with any screen resolution. It gives the customer the best possible experience. User experience can be improved with responsive web design, resulting in a favorable impression of the brand and business. In point of fact, since so much traffic is known to come from mobile devices, you need to make sure that your website takes this into account.
2. Make Sure Your Navigation Is User-Friendly
If a user gets lost on a website, they typically prefer to start at the homepage. Therefore, if they are unable to simply use the browser’s back button, their first instinct is to either click the page’s logo or title at the top of the page or the home button in the menu. A good website is one that is easy to use. Make use of the information presented above to create a website that is better and easier to use. This will result in more contented and satisfied visitors, who will undoubtedly return to your website!
3. Implement Call-to-Action Messages
If the call-to-action buttons on a beautiful museum’s e-commerce-enabled website are insignificant or poorly designed, it is like this beautiful museum. Visitors to the website may linger on the pages for an extended period of time without making a decision. The trigger that encourages a visitor to make a purchase is the call-to-action button. In the AIDA (Attention-Interest-Desire-Action) process, it is a crucial link.
4. Optimize Your Page Speed
In order to speed up the loading time of the images on websites with a lot of graphics, you might want to lower the resolution and quality. Additionally, image sprites could be utilized for this. Utilizing a photo manipulation application like Gimp, prescale your images. Even though it is possible to optimize your plugins’ CSS and Javascript files, plugins are frequently updated, so this might not be a good idea. There are plugins available to combine all of your CSS and Javascript files, but I’ve found that doing so frequently causes plugins to fail or your CSS to be damaged. Create Content for Your Target Audience
5. Break the Text with Engaging Images or Video
Web content is a wide definition given to various components that designers use to develop site pages. Almost all online platforms have demonstrated that posts with only text are less engaging than those with images and videos. Tweets with visual content are three times more likely to receive engagement, and the comment rate on LinkedIn posts with images is 98% higher on average.
Tips to increase engagement
Given below are the main tips to increase the website engagement.
1. Animated web design
It showcases a brand’s colors, fonts, and dynamic personality has taken over the internet, allowing many brands to stand out from their rivals. Animation stimulation With a new animation for each scroll, Drunk Elephant above entices visitors to remain on the page and examine their offerings. Your website will become more authoritative in the eyes of any search engine because these interactive websites indirectly increase a visitor’s time spent on the page and decrease your bounce rate. However, be mindful of loading times! As you add animations, make sure the loading time is kept to a minimum.
2. Scrapbooking
It is a great way to give your website a personal touch by layering images over other design elements. An otherwise high-tech website gains a touch of craftiness thanks to the more personal and playful nature of this design. The designer has more opportunities to showcase colors, fonts, and imagery that leave a lasting impression on visitors, allowing them to be more creative. As can be seen above, Coming Up Roses incorporates the personalized approach she takes with each client into every aspect of her web design by employing scrapbook layering.
3. Mini-sites
Sometimes, you need less. This is the most effective approach to take if you are a storefront or freelancer who only requires a page with links and contact information. Because they have a straightforward page that conveys information directly and at breakneck speeds, mini sites also work well for selling services. With a contemporary font and fewer images, the above mini-site is an excellent illustration of a single landing page that effectively conveys a studio brand. Mini websites load extremely quickly, and unlike multipage websites, you don’t have to worry as much about mobile accessibility.
4. Visible grids
The transparent, retro look of the visible grid trend in web design gives the viewer an immediate understanding of the page’s intended organization. The advantages include control over where the viewer’s attention is directed and sections that are simple to navigate. Look at how Acid League separates product images and information with a visible grid so that users can quickly scroll through to find what they’re looking for. If you want to promote your website on social media, this structure is ideal. Because content from each grid can be quickly converted into images for social posts, your design efforts serve two purposes.
5. Grids that bend and overlap
Primitive and proper layouts are no longer appropriate for everyone. Web design is a form of art when it uses unexpected visual elements like vertically placed text, overlapping text and images, and broken grids. For a lasting first impression and artistic visual appeal, designers who know how to break the rules can help create powerful branding on websites at Coding Mavens. Playing around with where text is placed will definitely be a trend in web design in 2023. Take a look at Melyssa Griffin’s website, where images, text boxes, and other elements are cleverly layered to create an inviting scrapbook-like atmosphere.
6. The return of the past
Whether it’s the free-flowing, unimpeded design of the 1990s or the colorful chaos of the 1970s, one web design trend for 2023 will be to draw inspiration from the past and steer clear of more recent minimalism. On display are vintage fonts and images, presentations that “break the rules,” and bright, contrasting colors. One example is Pursot’s attention-grabbing homepage, where the bold brand name stands out against a set of rapidly changing background images.
7. Bare bones brutalism with kick
This web design trend is almost grunge-like in its simplicity and nonconformity. It has a kick to it. This trend seeks to do less while maximizing the same benefits of brand recognition, visitor engagement, and conversions in a world where cramming in more is the norm. Default fonts, plain colors, asymmetry, and a lack of order and hierarchy are characteristics of bare-bones brutalism. In 2023, pops of modern color, typography, or overall interactiveness will give this trend a little boost.
8. Focus on multimedia
Almost seventy percent of people say they prefer to watch short videos rather than interact with other types of content, and more than eighty percent of marketers believe that video keeps people on web pages for longer. Therefore, it should not come as a surprise that dynamic video or animations in headers will be a design trend in 2023. Dynamic elements allow you to incorporate your brand’s personality and pique the interest of visitors. It makes it easy for people to quickly see your brand’s story and what you stand for.
9. Sans serif fonts
They are a common choice for designers due to their versatility and legibility. Smooth serif fonts The simple fonts are easy to use on the web and work well scaling up and down for different screens. However, designers are getting sick of using a single font type. Serif fonts are expected to make a significant comeback in 2023 and beyond. Serif fonts enhance a page’s overall design, offer a subtle way to draw attention to headers or content, and add poise and elegance.
10. Gaussian blur
The Gaussian blur is a minimalist, a little bit psychedelic effect that makes an atmosphere that is relaxing. It helps focus attention on the right part of your page and attracts viewers’ attention. Because it is simple to implement, adds artistic flair, reduces visual noise, and gives the page more depth, this is one of the most popular trends in website design.
Conclusion
Putting these suggestions into practice with Coding Mavens on your website can make a big difference. It has the potential to help raise conversion rates, customer experience, and performance. As a result, redesigning your website is simple.
